_20240909_124544_0000_edited.png)
MORTGAGE
BROKERS
&
FINANCE
Rates From
5.79% PA*
Comparison
6.40% PA*
Owner Occupied | P&I | 90% LVR
* Serviceability & criteria apply
HOW IT WORKS?
BOOK
A CALL
Fill out one of our online forms and book a time for a discovery call with our team.
While we wish we could help everyone, unfortunately, this isn't always possible. Through respectful and empathetic engagement, we will ensure that your goals are something that we can help you achieve.
If we can't help you, we will match you with the correct professional service to support your best interest!
YOU'RE ALLOCATED
A BROKER
You'll be allocated one of our top brokers. They will organise an extended session with you to create a plan for achieving your goals.
Usually, this takes around 30 minutes, but it can be longer, depending on your situation. This can be done via teams video chat or face-to-face in Brisbane and Sydney.
In this session, your broker will understand your situation, gather all the necessary information, and utilise the latest technology and tools to show you what could be possible!
YOUR BROKER
GETS TO WORK
Your broker gets to work!
Once you provide all your details and have uploaded all your documents, your broker will work hard in the background to get you the best outcome.
They will also become your main point of contact and will stay on this journey with you for years to come.
Your APEX FINCAP broker will continue to monitor your loan, ensuring that in the future, you continue to receive expert advice and service on all your lending needs.
Why use a Broker?
Because we put your needs first! People are at the core of our firm, focus and culture!
Brokers can make navigating the Australian finance and mortgage market more straightforward and stress-free than going it alone! With our in-depth market knowledge and access to a wide range of lenders, we find the best rates and tailor solutions for you. The Mortgage & Finance Association of Australia (MFAA) highlights how brokers like us simplify the process and secure better terms, saving you time and money. Let us handle the complexities while you confidently focus on achieving your financial goals. Brokers must operate in line with Australian legislation, which means we are legislated to act in your best interests, ensuring that our recommendations prioritise your financial well-being. In comparison, banks need to operate in THEIR best interest.
At APEX FINCAP we will journey with you before, during and after (for years to come)!
We do this to ensure that you don't just get the best loan to achieve your goals now but we keep journeying with you so you can maximise your position! Whether that is a new loan, a refinance or a commercial opportunity, because we already know each other, we can continue providing you with the best service!
Meet our Leadership Team
At APEX FINCAP, our community thrives on inspiration and passion, uniting under a single mission: to make a difference in people's lives. Led by CEO and founding partner William Waugh, our aim is clear—foster a culture where every decision places our people at the heart of everything we do, ensuring our clients are always our top priority.
We blend cutting-edge technology with an unwavering commitment to people-centric values, delivering exceptional results for our team and clients. Here, culture isn't just a buzzword—it's the driving force behind everything we achieve. Join us and see how our dynamic community propels us towards excellence!
.png)
DANA DESAN
Managing Director
Principal Mortgage/Finance Broker
Dana brings over 20 years of experience in finance to APEX FINCAP, with a strong background in corporate treasury, managing sizeable complex lending structures across the national and international banking sectors. Dana's expertise in financial strategy and her deep understanding of complex financial structures make her an invaluable asset to the APEX FINCAP team.
.png)
WILLIAM WAUGH
CEO/Founder
With his latest venture, APEX FINCAP, Will Waugh, alongside his family, brings an impressive combination of experience in business, education, and military service to the forefront of this dynamic startup. While not a broker himself, Will is the strategist and visionary behind APEX FINCAP, utilising his diverse background to steer the company's mission and ensure its growth and success.
.png)
DANIEL ELDRIDGE
Broker Tech & FINTECH Adoption
With over 15 years of experience in big technology, Dan Eldridge specialises in implementing complex software systems that deliver client-focused outcomes. A lifelong friend of Will Waugh, Dan shares a deep history with the Waugh family, having grown up together and always envisioned building a company side by side.
Rob is a powerhouse in the industry, bringing over 30 years of experience to APEX FINCAP, with 26 of those years spent directly working with lending institutions and brokerages. His extensive knowledge and expertise make him an invaluable member of the team.
Rob is passionate about seeing startups thrive and has quickly earned the affectionate title of "the uncle of the company." His dedication to helping others aligns perfectly with the core values of APEX FINCAP, and he has become an incredible asset in advising and mentoring not only our brokers but also our CEO.
Rob adds a unique dynamic to our leadership team, ensuring that our brokers—and ultimately our clients—receive the highest level of service. His wealth of industry experience, combined with his supportive and collaborative nature, helps APEX FINCAP continue to grow and deliver exceptional outcomes for everyone involved.
Greg brings over 40 years of business and corporate experience to APEX FINCAP, with a track record that includes developing national brands and building his own successful company over the past 25 years. His extensive background in business operations and strategic planning makes him a key figure in guiding the direction of APEX FINCAP.
Greg's passion for helping others, strong family values, and vast business expertise make him an invaluable asset to the success of APEX FINCAP. He is dedicated to ensuring that the company continues to grow with a focus on sustainable practices, client satisfaction, and empowering the team to reach their full potential. Greg's leadership and strategic insight are instrumental in helping APEX FINCAP deliver exceptional value and service to both brokers and clients, ensuring that the company remains at the forefront of the industry.
Speak to a specalist
"As a company, at our core our purpose is clear: to place our people and our clients at the heart of everything we do. Whether it's helping a family secure their first home, guiding a young couple toward their dreams, or supporting those on the brink of retirement, we see it as our highest honor. There is no greater calling than to empower and uplift our community, and every day, we strive to make that vision a reality."
- William Waugh - General Manager/Founder
The Vision
Our purpose is to
help people, and this is at the core of our culture...
At APEX FINCAP, a private and family-owned enterprise, we are passionately dedicated to crafting the finest brokerage experience for our members and clients.
Our unwavering commitment to honesty, respect, and integrity forms the bedrock of everything we do. By weaving our family values into the fabric of our business, we aim to cultivate an environment where our brokers feel genuinely appreciated and are empowered to reach their fullest potential.
We lead by example, ensuring our clients receive unparalleled service and steadfast support through some of life's most significant challenges. Entrusting us with the most intimate details of their financial lives, our clients allow us the privilege of guiding them through some of the most impactful decisions they will ever make—a responsibility we embrace with profound seriousness.
